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2025-2026 PAU University Catalog

Bachelor of Science Degree in Business Psychology

 The Bachelor of Science in Business Psychology focuses on producing graduates who have the ability to apply the science of human behavior in business settings. Students in this program learn to apply theories in psychology to business challenges, such as employee motivation, sales and marketing, consumer behavior and human resource management. The students learn to analyze business problems through the lens of psychology and to develop effective solutions.The Business Psychology curriculum includes core classes in business and non-core classes including at least 20 units in psychology.