Bachelor of Science Degree in Business Psychology

Palo Alto University (PAU) offers a Bachelor of Science degree in Business Psychology. The goal of the Business Psychology curriculum is to produce graduates who have the ability to apply the science of human behavior to practical business problems. Students in this program learn to apply theories in psychology to business challenges, such as employee motivation, sales and marketing, consumer behavior and human resource management. The students learn to analyze business problems through the lens of psychology and to develop effective solutions. Students complete Senior Seminar which is a capstone course offered during the last quarter of the BP program. This course is adapted each year to reflect current business trends and issues. The course helps students integrate the psychological principal theories and concepts of the program in business settings to demonstrate the skills they will be applying in their careers following graduation. They also have an optional internship for practical experience.